If you are thinking about buying or selling a home in Pittsburgh, contact Liz Caplan, The Caplan Group to assist with all your real estate, financing and relocation needs.  Specializing in Pittsburgh and Downtown real estate, new construction opportunities and real estate marketing.

    For most people, their home is their largest financial asset, and deciding to buy or sell your home is a big decision that involves a lot of preparation and work.  When you're ready to buy or sell your home contact The Caplan Group to handle all the details.  We can help you find the home of your dreams, and when you are ready to sell we will get top dollar for your investment.

    In this competitive market you need an experienced real estate professional when selling your home or investment property!  Our proven effective marketing strategies will ensure that you get the highest possible price for your home.  We guarantee to provide you with professional, ethical and confidential service and keep you fully informed every step of the way.

    As experienced professionals we have helped many Pittsburgh residents buy and sell their homes, condos and multi-unit properties and know how to handle every aspect of the sales process!      From preparing your home and home staging to expert print and internet marketing, and communication.   My goal is to provide comprehensive, high-quality listing services to all my clients.  So when you decide to sell your home, please contact me and let's get started! 

87% of homebuyers using the Internet use Realtor.com!  Your home will premier as a Feature Home for the first week on the market.  Up to 25 Photos can be listed as well as virtual tours.

Our objectives are the following:
  
1. To get as many qualified buyers as possible into your home until it is SOLD!
2. To communicate the results of my activities to you every 1-2 weeks.
3. To assist you in getting the highest possible value for your property for the least amount of problems in the shortest time.

My Personal Marketing Plan to get your home SOLD:

➢    Prepare a market analysis of your property, detailing comparable properties sold in the past year and providing current market trends.
➢    Sign Listing Agreement. Provide Seller with a detailed list of costs involved in selling a home.
➢    Submit listing information and 8 quality photos to West. Penn Multi. List.  This is the data based service that is used by all real estate professionals.
➢    Have an Agent Tour Tuesday from 10-12 as soon as possible.
➢    Schedule OPEN HOUSE, Sunday 1-4, advertise open houses                                 ➢    Prepare Feature Sheets for perspective buyers to take with them. Included would be color photos, list of improvements, things you enjoy about this neighborhood and your home, Sellers Disclosure.
➢    Keep in touch with Seller, providing feedback about showings from the agents who have shown your home. If your home is not sold after 45-60 days, we will do a review and evaluate why. We will make recommendations based on the current market, so we can get your home SOLD.

Information and Additional Services
 
➢    Selling a home can be stressful and I am here for you.
➢    Throughout the listing process I will work to provide support and suggestions of    
improvements, the marketability your home in the current market, and keep you   informed about market changes affecting your property.
➢    Provide you with information regarding various methods of financing used by buyers.
➢    Pre-Qualify buyers with our in-house mortgage provider.
➢    Represent you The Seller upon presentation of all contracts to the cooperating brokers.
➢    Assist in negotiating the best possible price and terms for you.
➢    Monitor the buyers and keep you aware of any offers or problems.
➢    Once contract has been accepted, handle follow-up (home inspections) and keep you informed.