Your Pittsburgh PA Luxury Real Estate and Marketing Specialists
For most people, their home is their largest financial asset. Deciding to buy or sell your home is a big decision that involves a lot of preparation, work and trust with your Realtor. When you're ready to buy or sell your home The Caplan Group is ready to handle all the details! We can help you find the home of your dreams, and when you are ready to sell we will get top dollar for your investment. In this competitive market you need an experienced real estate professional when selling or buying a home or investment property. Our proven effective marketing strategies will ensure that you get the highest possible price for your home or feel good about making an investment in Pittsburgh real estate. We provide professional, ethical and confidential service and keep you fully informed every step of the way.
Our objectives are the follows
1. To get as many qualified buyers as possible into your home until it is SOLD!
2. Communicate the results of my activities to you every week or daily as needed.
- Prepare a market analysis of your property, detailing comparable properties sold in the past year and providing current market trends.
- Prepare and Sign Listing Agreement. Provide Seller with a detailed list of costs involved in selling a home.
- Submit listing information and 18 quality photos to West. Penn Multi List ( The data based service that is used by all real estate professionals).
- Add listing to my personal website and use site like- vflyer, zillow, active rain, trulia, craigs list and other appropiate real estate marketing sites.
- Have an Agent Tour and Open House.
- Schedule OPEN HOUSE
- Prepare Feature Sheets for perspective buyers to take with them. Included would be color photos, list of improvements, things you enjoy about this neighborhood and your home
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Sellers Disclosure and other MLX paperwork.
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Negotiate contract and follow through with all aspects of your real estate transation through closing.
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Keep in touch with Seller, providing feedback about showings from the agents who have shown your home. Correctly pricing your home when listing will help you sell your home more quickly and for the best price. If your home is not sold after 45-60 days, we will do a review and evaluate why. We will make recommendations based on the current market, so we can get your home SOLD.
COMMUNICATION! Selling a home can be stressful and I am here for you 7 days a week. Throughout the listing process I will work to communicate with you, market your home and provide suggestions of improvements to improve the marketability your home. I will monitor the buyer prospects and keep you aware of any interest, offers or problems. Assist in negotiating the best possible price and terms for you is my goal. I represent you - The Seller upon presentation of all contracts to the cooperating brokers. Once contract has been accepted, handle follow-up, contingencies, home inspections and keep you informed.
Please contact me with any questions or to schedule a free home estimate and find out what your home is worth in today's market.
Liz Caplan, Realtor
RE/MAX Realty Brokers
5608 Wilkins Avenue, Pittsburgh, PA 15217
Cell Phone- 412-302-2645 , Ofiice- 412-521-1000






